Which customer touch point is part of the evaluation during CORE?

Prepare for the Taco Bell Shift Lead Test. Study with flashcards and multiple choice questions, each question comes with hints and explanations. Ace your exam with confidence!

The concept of "Best on block" refers to the perception of Taco Bell's offerings compared to competitors in the area. During the CORE evaluation, which focuses on assessing customer service, product quality, and overall dining experience, it's important to determine how well the restaurant stands out among the competition. This involves evaluating whether Taco Bell presents itself as the best option available, ensuring that customers view the brand favorably and recognize its value.

In contrast, the other options do not focus specifically on the assessment of customer perceptions regarding promotional or service quality aspects. "Higher prices" may relate to value perception but does not directly tie into the evaluation of customer experiences. "Customer complaints" is more of a reactive measure rather than proactive assessment during the evaluation. "Daily specials" points to marketing strategy rather than the holistic evaluation of customer experience or brand competitiveness. Thus, focusing on being the "Best on block" aligns with the goals of CORE to enhance customer satisfaction and brand loyalty.

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